Crystal Beach Motor Inn


Crystal Beach Motor Inn is one of the many family owned motels along the Jersey shore. The project was primarily a responsive brochure website with inline editing functionality. The content was gleaned and embellished from their trifold brochure, though I did get them to take pencil and paper and sketch the layouts of the rooms, which I then recreated in Photoshop. The rest of the content was taken from reviews posted on websites like Yelp and Travel Advisor.

My goal was to build an easy to navigate website that the client could easily update room rates, etc., without having to know any code. Though the website was to be mainly brochure in nature, a lot of functionality was built in to allow easy expansion.

My creative process included:

  • Made a heuristic analysis on existing and similar websites and experiences.
  • Created multimedia galleries, including their virtual tour.
  • Used Photoshop to recreate their company logo from their printed brochure.
  • Added the ability to import their mailing list and send newsletters to their customer database, with reporting functions.
  • Created a responsive email template for the motel newsletter.


Crystal Beach Motor Inn
june, 2014
Web Design, UI Design, Graphics
ASP.NET, SQL Server, HTML5, CSS3, jQuery, Photoshop



© 2018 James Royce